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Book Synopsis

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.

Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the servant's heart while clearly discussing the business structure of nonprofits and the need (in most cases) to earn revenue to provide services. She teaches a strategic and integrated approach to communications that is mission-based and human-centric to align the values of the nonprofit sector with the campaign planning process. This text offers a view of nonprofits at local, national, and international levels of impact and explores those relationships while keeping in mind the value and needs of those being served.

This book is an indispensable text for undergraduate and graduate

Nonprofit Communications

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    A Paperback by Kelly C. Gaggin

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    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher Taylor & Francis
      Imprint Taylor & Francis Ltd
      Published 1 February 2024
      ISBN-13 9781032461144
      978-1032461144
      ISBN-10 1032461144
      Also in:
      Dictionaries, Reference & Language Communication studies

      Description

      Book Synopsis

      This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.

      Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the servant's heart while clearly discussing the business structure of nonprofits and the need (in most cases) to earn revenue to provide services. She teaches a strategic and integrated approach to communications that is mission-based and human-centric to align the values of the nonprofit sector with the campaign planning process. This text offers a view of nonprofits at local, national, and international levels of impact and explores those relationships while keeping in mind the value and needs of those being served.

      This book is an indispensable text for undergraduate and graduate

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