Description
Book SynopsisRitchie Mehta is the Founder and CEO of Learn et al and the School of Marketing, a leading education platform that has over 8 FTSE 100 and 250 clients and partners including; Unilever, Three, TSB, RBS, Direct Line Group, Global and Pearson. A business leader, speaker and consultant who has worked with a range of organisations including HSBC, RBS, Direct Line Group, Toyota to name a few. A recognised academic who was an Honorary Fellow of the Cambridge Judge Business School, Adjunct Professor at the Hult International Business School and Business Lecturer at Pearson Business School. Holds an MBA (Distinction) from Warwick Business School, MPhil (1st) in Innovation and Strategy from the Cambridge Judge Business School, MA (Hons) 1st class in Business from Edinburgh University and BSc in Financial Management from Manchester Business School.
Trade Review"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest GroupTable of ContentsPart 1: How to understand your customer
1. Know what your customers really want
2. Create an innovative value proposition
3. Design a compelling customer experience
Part 2: How to build your brand
4. Develop your brand
5. The secrets to scaling your brand
6. Build your brand's community through content marketing
Part 3: How to scale your marketing
7. The role of creativity and storytelling in marketing
8. Use search marketing to scale your presence
9. Online paid and programmatic advertising
10. Develop an e-commerce strategy
11. The art of social selling
12. Develop an influence marketing strategy
Part 4: How to engage your customers
13. Develop a customer relationship management approach
14. The power of smartphone marketing
15. Conversion rate optimisation and UX design
Part 5: How to check your marketing is working
16. Measure and improve your marketing
