Description

Book Synopsis

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts. It includes easy to understand procedures for establishing or enhancing naming giftplans, examples of practical and creative naming gift opportunities, strategies or marketing named gifts, and examples of what various nonprofit organizations have done to increase named gift.

Important topics covered include:

  • Naming opportunities
  • Essential elements of a named agreement
  • Valuing naming gift opportunities
  • Naming policy considerations
  • Naming rights limits
  • Gift appeal
  • Donor outreach
  • Naming gift consequences
  • Named sponsorship opportunities
  • Minimum endowment levels
  • Special events
  • Naming gift guidelines
  • Named endowments
  • Naming gift requirements<

Naming Gift Opportunities

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    £49.50

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    RRP £55.00 – you save £5.50 (10%)

    Order before 4pm tomorrow for delivery by Fri 7 Aug 2026.

    A Paperback / softback by Scott C. Stevenson

    4 in stock

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 09/07/2013
      ISBN13: 9781118691830, 978-1118691830
      ISBN10: 1118691830

      Description

      Book Synopsis

      Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts. It includes easy to understand procedures for establishing or enhancing naming giftplans, examples of practical and creative naming gift opportunities, strategies or marketing named gifts, and examples of what various nonprofit organizations have done to increase named gift.

      Important topics covered include:

      • Naming opportunities
      • Essential elements of a named agreement
      • Valuing naming gift opportunities
      • Naming policy considerations
      • Naming rights limits
      • Gift appeal
      • Donor outreach
      • Naming gift consequences
      • Named sponsorship opportunities
      • Minimum endowment levels
      • Special events
      • Naming gift guidelines
      • Named endowments
      • Naming gift requirements<

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