Description

Book Synopsis
Multimedia Comprehension presents a synthesis of theory and research about how people comprehend multimedia communications. Readers will gain knowledge and understanding of the functions of different forms of representation, how to enhance higher order cognitive processing, and how to make better practical decisions for multimedia design.

Table of Contents
1. Introduction; 2. A short history of multimedia sign systems; 3. Basic forms of representations; 4. Comprehension of text; 5. Comprehension of pictures; 6. Integrative comprehension of texts and pictures; 7. Quasi-Symbolic relations between text and picture comprehension; 8. Beyond comprehension: multimedia in thinking and problem solving; 9. Practical implications; Concluding remarks.

Multimedia Comprehension

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    £22.99

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    Order before 4pm today for delivery by Fri 24 Jul 2026.

    A Paperback by Wolfgang Schnotz

    15 in stock

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      Publisher: Cambridge University Press
      Publication Date: 2/23/2023 12:00:00 AM
      ISBN13: 9781009303231, 978-1009303231
      ISBN10: 1009303236
      Also in:
      Cognition and cognitive psychology

      Description

      Book Synopsis
      Multimedia Comprehension presents a synthesis of theory and research about how people comprehend multimedia communications. Readers will gain knowledge and understanding of the functions of different forms of representation, how to enhance higher order cognitive processing, and how to make better practical decisions for multimedia design.

      Table of Contents
      1. Introduction; 2. A short history of multimedia sign systems; 3. Basic forms of representations; 4. Comprehension of text; 5. Comprehension of pictures; 6. Integrative comprehension of texts and pictures; 7. Quasi-Symbolic relations between text and picture comprehension; 8. Beyond comprehension: multimedia in thinking and problem solving; 9. Practical implications; Concluding remarks.

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