Description

This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestlé, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation's image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists.



Academics, scholars and postgraduate students in international business management, organization studies, social movement studies and political sociology will find this book invaluable.

Moralizing the Corporation: Transnational Activism and Corporate Accountability

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£90.00

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Hardback by Boris Holzer

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This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases... Read more

    Publisher: Edward Elgar Publishing Ltd
    Publication Date: 30/07/2010
    ISBN13: 9781848447592, 978-1848447592
    ISBN10: 1848447590

    Number of Pages: 192

    Non Fiction , Business, Finance & Law

    Description

    This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestlé, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation's image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists.



    Academics, scholars and postgraduate students in international business management, organization studies, social movement studies and political sociology will find this book invaluable.

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