Description
Book SynopsisStates that many Japanese, US, and European companies have misunderstood and continue to misunderstand the implications of the mobile Internet, because they remain focused on their lead customers when they should be searching for a new set of lead customers.
Trade Review"…a very useful tool for managers looking for help in investigating the positioning of their company in the future…stimulating reading for scientists…so that they can have a complementary…vision of for what the tools they are setting up can be used." (
IEEE Antennas and Propagation Magazine, April 2005)
"…a good reference for those who wish to learn more about the fast evolving areas of the mobile Internet." (Computing Reviews.com, May 14, 2004)
"The author explores the roots of this disruption by first examining the key technological trends driving mobile computing." (Computer Magazine, June 2004)
Table of Contents1. The Next Disruption.
Network Effects.
Disruptive Technologies.
Disruptive to Whom.
Network Effects and Communication Channels.
Competition in the Mobile Internet.
2. The Origins of the Mobile Internet.
Model of Industry Formation.
i-Mode: Initial Applications and Users.
KDDI, J-Phone, and Western Service Providers.
Appendix: The Creation of i-Mode.
3. Key Technological Trends
Polyphonic Tones.
Color Displays and Cameras.
Display Size.
Network Speeds.
Faster Microprocessors.
Increase Memory.
Improved User Interface.
Other Network Technologies.
Summary.
4. Phones as Portable Entertainment Players.
Ringing Tones.
Games.
Screen Savers. .
The New Value Chain.
Independent Portals.
Summary: Multi-media and the future of Entertainment Contents.
5. Mobile Marketing.
Discount Coupons.
Free Samples and Giveaways.
Brand Image.
Attracting Mobile Members.
Linking databases.
Phones as Mileage and Membership Cards.
Summary.
6. Mobile Shopping and Multichannel Integration.
Pure Online Shopping .
Catalogues and Magazines.
Radio Stations.
Television Programming.
Summary.
Appendix: Payment Services.
7. Portable Services.
Car Navigation Systems.
Train and Bus Information Services.
Destination Information Services.
Maps.
B2C Integrated Services.
B2C and B2B Integrated Services.
Business Services.
GPS and Location-Based Services.
Summary.
8. Phones as Tickets and Money.
Competing Technologies.
Transportation Tickets and Reservations.
Concert and Other Entertainment Tickets.
Money.
Biometrics.
Other Applications.
Summary: The End of Cash?.
9. Mobile Intranets Applications.
Stage 1 Systems: Mail.
Examples of Stage 1 Systems.
Stage 2 Systems: Groupware.
Stage 3 Systems: Maintenance Applications.
Stage 3 Systems: Construction.
Stage 3 Systems: Report preparation.
Stage 3 Systems: SFA Applications.
Summary.
10. Platform Strategies.
Power Brokers.
Conventional Platform Management.
Key Role of Technological Trajectories.
The Evolution of the Mobile Platform in Japan.
The Evolution of the Mobile Platform in the West.
Index.
.
