Description

Book Synopsis

This book approaches metaphor in specialised discourses, covering various fields. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others. The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health.



Table of Contents

Financial metaphor – Legal discourse – Academic language – Fashion metaphor – Health metaphor – Diplomatic discourse – Maritime discourse

Metaphor in Economics and Specialised Discourse

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    A Hardback by Maurizio Gotti, José Mateo, Francisco Yus

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      Book details

      Publisher Peter Lang AG, Internationaler Verlag der Wissenschaften
      Published 30 September 2021
      ISBN-13 9783034340489
      978-3034340489
      ISBN-10 3034340486
      Also in:
      Books by Maurizio Gotti

      Description

      Book Synopsis

      This book approaches metaphor in specialised discourses, covering various fields. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others. The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health.



      Table of Contents

      Financial metaphor – Legal discourse – Academic language – Fashion metaphor – Health metaphor – Diplomatic discourse – Maritime discourse

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