Description
Book SynopsisThis eighth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.
The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, television, and video game industries. This new edition includes critical expanded coverage of social media, new forms of both audio and audiovisual media and international case studies, as well as upd
Trade Review
Reviews for the previous edition:
"Joe Turow’s new edition of Media Today not only provides historical context and clear descriptions of current media structures and effects, but also offers up-to-date insights into the rapid changes in our media and why they matter.
"The new edition of Media Today does a masterful job of clearly explaining the latest changes in media industries and why these changes should matter to us. I am always excited for the latest edition!" Matt McAllister, Professor of Media Studies, Penn State University, USA
"Media Today 7 is a comprehensive survey of the world of communication that, unlike most 'intro' textbooks, goes beyond the surface and the latest trends. Turow’s text delves in depth into the business of media so that students will find a sophisticated understanding of the fields they may pursue as a career. He also highlights the major issues, concerns, and challenges to media in our lives, culture, and politics." David D. Perlmutter, Professor of Media & Communication, Texas Tech University, USA
Table of ContentsPart I: The Nature and Business of Media; 1. Understanding Mass Media, Convergence, and the Importance of Media Literacy; 2. Making Sense of Research on Media Effects and Media Culture; 3. The Business of Media; 4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications; 5. Controls on Media Content: Government Regulation, Self-Regulation, and Ethics; Part II: The Media Industries; 6. The Internet Industry; 7. The Book Industry; 8. The News Industry; 9. The Magazine Industry; 10. The Recording Industry; 11. The Audio Industry; 12. The Movie Industry; 13. The Television and Video Streaming Industry; 14. The Video Game Industry.
