Description

Book Synopsis

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.

Important topics covered include:

  • The national news
  • Interviews
  • Free publicity
  • Writing news releases
  • Avoiding common media mistakes
  • Handling negative publicity
  • Responding to reporters
  • Employee engagement
  • Media coverage
  • Online pressrooms
  • Radio and TV exposure
  • Strategic partnerships
  • Hotsheets
  • Media databases
  • Special events
  • Media buyers
  • Media archives
    Please note that some content featured in the original version of this title has been removed in this published version due t

Media Relations for Nonprofits

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    £49.50

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    RRP £55.00 – you save £5.50 (10%)

    Order before 4pm today for delivery by Fri 7 Aug 2026.

    A Paperback / softback by Scott C. Stevenson

    1 in stock

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 09/07/2013
      ISBN13: 9781118693001, 978-1118693001
      ISBN10: 1118693000

      Description

      Book Synopsis

      Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.

      Important topics covered include:

      • The national news
      • Interviews
      • Free publicity
      • Writing news releases
      • Avoiding common media mistakes
      • Handling negative publicity
      • Responding to reporters
      • Employee engagement
      • Media coverage
      • Online pressrooms
      • Radio and TV exposure
      • Strategic partnerships
      • Hotsheets
      • Media databases
      • Special events
      • Media buyers
      • Media archives
        Please note that some content featured in the original version of this title has been removed in this published version due t

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