Description
Book SynopsisThis book critically explores how meanings of independence' are constructed and reconfigured by public service broadcasters in the global south, with a particular focus on the South African Broadcasting Corporation (SABC).
Blessed Ngwenya questions the institutional, political economy and world systems paradigms born out of coloniality which continue to influence broadcasting and media in the global south, and instead presents a radical local understanding of freedom in the present day. The author draws on detailed empirical interviews with members of staff from across the SABC, including board members, senior management, and journalists, offering an intimate insight into how the participants themselves perceive, understand, and deal with the issues and problems they face in relation to independence. Framed by a rich analysis of the historical context, this book provides readers with the theoretical and empirical toolkit needed to place the everyday experiences and needs of t
Table of Contents
1. Introduction: Thought, Word and Deed 2. Foundations of Public Service Broadcasting (PSB) in South Africa 3. The Early Transition of the SABC From State Broadcaster to Post-Apartheid Broadcaster 4. Citizen and Consumer 5. The ANC and the Hazards of Neo-Liberal Midwifery 6. Controversies and Challenges to Contemporary Broadcasting 7. SABC ‘Independence’ Conceptions and Dilemmas of Universality
