Description
Book SynopsisThis cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. AI is really the change agent of the media industry, answered a natural language generation model when AI was asked' about the subject of this book. It will open incredible opportunities. This book seeks to explore them.
The media is examined through four sections. Principles' maps business models and the key tools of AI. Platforms' covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. Producers' covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, Pioneers' covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven devel
Table of Contents
Acknowledgements. About the Author. Section A: Principles – 1. Introduction, 2. Media Management and Artificial Intelligence, 3. Media Business Models, 4. Overview of AI; Section B: Platforms – 5. Games, 6. Social Networks, 7. Streamers, 8. Broadcasters, 9. Digital Publishers; Section C: Producers – 10. Scripted, 11. Entertainment, 12. Factual, 13. Marketing Content, 14. Creators, 15. Music; Section D: Pioneers - 16. Podcasters, 17. Esports, 18. The Metaverse, 19. Future of the Media Business. Index.
