Description
Book Synopsis
This contributed volume explores theories of media and communication and focuses on providing African perspectives on global conversations. Using broad cases relating to media and communication theories, this book explores socio-cultural issues affecting most modern African societies, providing a conceptual and empirical framework for explicating the potential place of media techniques and structures in Africa. As a good template for understanding and applying communication theories and approaches in the African context, the volume is a priceless asset for Media and Communication scholars.
Table of ContentsChapter 1: Normative press theories and the revisiting of media roles in Africa’s changing socio-economic and political contexts.- Chapter 2: Theorizing African Journalism: The reportage of China’s maritime Silk road initiative in four Afrian newspapers.- Chapter 3: Legislative Control and Native Metaphors in Social Media Interactions in Africa: Making liberal press theories functional in the continent.- Chapter 4: Understanding Critical and Cultural theories: An African perspective.- Chapter 5: Towards an alternative model: Theorising newspaper review as Secondary Gatekeeping by Broadcast Stations in Africa.- Chapter 6: Theories from the Communication Field: A Family Communication Perspective.- Chapter 7: Media and Public Opinion in West Africa: An interplay of Agenda Setting, Agenda Building and Framing theories.- Chapter 8: Exploring ‘omniscience theory’ as a theoretical framework in journalism practice.- Chapter 9: Application of theories in film techniques and productions in Africa.- Chapter 10: Espousing a Multi-Sieve Model for Conflict Sensitive Reporting in Africa.- Chapter 11: Theorizing the power of celebrities in the media landscape of Africa.- Chapter 12: Health communication models, theories and their applications in Africa.- Chapter 13: The role of the media in the management of pandemics in Africa: Apllication of selected health communication theories.- Chapter 14: Contextualizing the Technology Acceptance Model for Application in Health Communication in Africa.
