Description
Book SynopsisTrade Review"UX metrics are important but can be intimidating. Tullis and Albert ride to the rescue with a generous dose of demystification spray. Based on vast practical experience, this book covers everything that researchers should know to start running good quant studies, striking the right balance between detail and approachability." -- Jakob Nielsen, PhD, Principal, Nielsen Norman Group "Nowadays, there are so many really good books about UX that it can be hard to choose where to spend your precious time. I’ll make it easy for you: Read this one. There are less than a dozen books on the ‘Really Great UX Books’ shelf in my office, and this has been one of them since the first edition came out. Regardless of whether you’re a quantitative person or a qualitative person, everyone who’s involved in producing something people use or interact with (from UX/UI professionals, designers, and developers to marketing people, project/product managers and CEOs) should read this." -- Steve Krug, author of "Don’t Make Me Think" and "Rocket Surgery Made Easy"
Table of Contents1. Introduction to UX 2. Background 3. Planning 4. Performance Metrics 5. Self-Reported Metrics 6. Issue-Based Metrics 7. Eye Tracking (new) 8. Measuring Emotion (new) 9. Combined and Comparative Metrics 10. Special Topics 11. Case Studies 12. Ten Keys to Success
