Description

Book Synopsis
1. Introduction.- 2. Strategic organisational communication in a new era.- 3. Credibility and trust as a field of work.- 4. Corporate citizenship in a changing world.- 5. Communication must create contact.- 6. The data-driven communicator.- 7. Internal stakeholders in focus.- 8. Facilitating change.- 9. When the crisis is triggered.- 10. Skills of the future.

Mastering Corporate Communication

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    £61.74

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    RRP £64.99 – you save £3.25 (5%)

    Order before 4pm tomorrow for delivery by Wed 17 Jun 2026.

    A Hardback by Anne Katrine Lund

    15 in stock


      View other formats and editions of Mastering Corporate Communication by Anne Katrine Lund

      Publisher: Springer
      Publication Date: 5/21/2024
      ISBN13: 9783031502316, 978-3031502316
      ISBN10: 3031502310
      Also in:
      Business communication, etiquette and presentation

      Description

      Book Synopsis
      1. Introduction.- 2. Strategic organisational communication in a new era.- 3. Credibility and trust as a field of work.- 4. Corporate citizenship in a changing world.- 5. Communication must create contact.- 6. The data-driven communicator.- 7. Internal stakeholders in focus.- 8. Facilitating change.- 9. When the crisis is triggered.- 10. Skills of the future.

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