Description
Book SynopsisPart I: Setting the Context and Creating Urgency.- Why Companies Need to Get Started with the Digital Transformation of Their Communication.- Communications is Not Immune to Digital Disruption.- Part II: Introducing CommTech and Its Foundations.- CommTech: Enhancing Communication Impact through Stakeholder Journeys.- Data-Driven Controlling of Corporate Communications with CommTech.- CommTech to Enable Data-Informed Decisions.- Media Analytics – No Data, No CommTech.- Part III: Data-Driven Approaches and Storytelling.- Holistic Data Storytelling - A Framework for Individualized, Efficient, and Effective Communication with Stakeholders.- Understanding Consumer Conversations Around Brands: Lexical Analysis of 16 Brand Campaigns.- Data-Driven Communication.- Part IV: Operationalizing and Automating Communication.- Communication Conversion Optimization (CCO).- CommTech and RoI.- Building a Corporate Agenda: Balancing Alignment with Business Goals and Stakeholders' Interests in Topic-Based Corporate Communications.- In Search of the Perfect Communication Machine.- Part V: Artificial Intelligence in Corporate Communications: Basics, Opportunities, and Hurdles.- Predictive Communication Intelligence.- Fascination Metaverse - How Extended Realities Will Disrupt Corporate Communication.- Part VI: Special Considerations and Human Elements.- Mastering CQ in the Era of CommTech and Predictive Communication Intelligence.- CEO Positioning as an Integral Part of Corporate Communication in the Digital Age.- The Future of Influence: Transforming Lobbying with Predictive Intelligence andCommTech.- Predicting Mastering Commtech.
