Marktsegmentierung für Industriegütermärkte: Marktsegmente bilden, auswählen und bearbeiten in Business-to-Business-Märkten

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Paperback / softback by Paul Ammann Short Description:

Dieses essential beschreibt das Vorgehen der Segmentierung von Industriegütermärkten.B2B-Unternehmen weisen besondere Eigenschaften im Kaufverhalten auf, denn an der Kaufentscheidung sind... Read more

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Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Publication Date: 29/10/2021
ISBN13: 9783658356323, 978-3658356323
ISBN10: 3658356324

Number of Pages: 68

Non Fiction , Business, Finance & Law