Description

Book Synopsis
Dr Ediz Edip Akçay is a Senior Lecturer in Digital Marketing and BSc (Hons) Marketing Programme Leader at the Business School, Bournemouth University, UK. He has published work in publications including Journal of Customer Behaviour and Qualitative Market Research, across subject areas of digital advertising, cause-related marketing, user experience in mobile apps and branding.

Marketing Technology

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    A Paperback by Ediz Edip Akçay

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      Book details

      Publisher Kogan Page
      Published 3 February 2026
      ISBN-13 9781398625259
      978-1398625259
      Also in:
      Non Fiction Business, Finance & Law Sales and marketing management

      Description

      Book Synopsis
      Dr Ediz Edip Akçay is a Senior Lecturer in Digital Marketing and BSc (Hons) Marketing Programme Leader at the Business School, Bournemouth University, UK. He has published work in publications including Journal of Customer Behaviour and Qualitative Market Research, across subject areas of digital advertising, cause-related marketing, user experience in mobile apps and branding.

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