Description

Book Synopsis
Dr Ediz Edip Akçay is a Senior Lecturer in Digital Marketing and BSc (Hons) Marketing Programme Leader at the Business School, Bournemouth University, UK. He has published work in publications including Journal of Customer Behaviour and Qualitative Market Research, across subject areas of digital advertising, cause-related marketing, user experience in mobile apps and branding.

Marketing Technology

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    A Paperback by Ediz Edip Akçay


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      Publisher: Kogan Page
      Publication Date: 03/02/2026
      ISBN13: 9781398625259, 978-1398625259
      ISBN10:
      Also in:
      Non Fiction Business, Finance & Law Sales and marketing management

      Description

      Book Synopsis
      Dr Ediz Edip Akçay is a Senior Lecturer in Digital Marketing and BSc (Hons) Marketing Programme Leader at the Business School, Bournemouth University, UK. He has published work in publications including Journal of Customer Behaviour and Qualitative Market Research, across subject areas of digital advertising, cause-related marketing, user experience in mobile apps and branding.

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