Description

Book Synopsis

Graham Hooley?is Emeritus Professor of Marketing at Aston University. He is past President of the European Marketing Academy and Fellow of the Chartered Institute of Marketing, the British Academy of Management, EMAC and the Higher Education Academy.

Brigitte Nicoulaud?is Deputy Head of the Marketing and Strategy Department at Aston Business School.

John M Rudd?is a Professor of Marketing and Head of the Marketing Group at Warwick Business School.

Nick Lee?is a Professor of Marketing at Warwick Business School. He is an Honorary Life Member of the Academy of Marketing, Fellow of the Higher Education Academy and the Association for Professional Sales.

Marketing Strategy and Competitive Positioning

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    A Paperback by Brigitte Nicoulaud

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      Book details

      Publisher Pearson Education Limited
      Published 1/15/2024
      ISBN-13 9781292725017
      978-1292725017
      ISBN-10 129272501X
      Also in:
      Business, Finance & Law Business strategy

      Description

      Book Synopsis

      Graham Hooley?is Emeritus Professor of Marketing at Aston University. He is past President of the European Marketing Academy and Fellow of the Chartered Institute of Marketing, the British Academy of Management, EMAC and the Higher Education Academy.

      Brigitte Nicoulaud?is Deputy Head of the Marketing and Strategy Department at Aston Business School.

      John M Rudd?is a Professor of Marketing and Head of the Marketing Group at Warwick Business School.

      Nick Lee?is a Professor of Marketing at Warwick Business School. He is an Honorary Life Member of the Academy of Marketing, Fellow of the Higher Education Academy and the Association for Professional Sales.

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