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Book Synopsis

Alan Wilson is Professor of Marketing at the University of Strathclyde Business School, UK. He is an examiner for the Market Research Society.

Marketing Research

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    A Paperback by Alan Wilson

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      Book details

      Publisher Bloomsbury
      Published 5 January 2026
      ISBN-13 9781350442788
      978-1350442788
      ISBN-10 135044278X

      Description

      Book Synopsis

      Alan Wilson is Professor of Marketing at the University of Strathclyde Business School, UK. He is an examiner for the Market Research Society.

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