Description

For undergraduate principles of marketing courses.

Companies don’t make decisions. People do.
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what’s happening in the world of marketing today.

Marketing: Real People, Real Choices, Global Edition

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£66.99

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Usually despatched within 3 days
Paperback / softback by Michael Solomon , Greg Marshall

1 in stock

Short Description:

For undergraduate principles of marketing courses. Companies don’t make decisions. People do.Marketing: Real People, Real Choices is the only text... Read more

    Publisher: Pearson Education Limited
    Publication Date: 21/04/2022
    ISBN13: 9781292434384, 978-1292434384
    ISBN10: 1292434384

    Number of Pages: 656

    Non Fiction , Business, Finance & Law

    Description

    For undergraduate principles of marketing courses.

    Companies don’t make decisions. People do.
    Marketing: Real People, Real Choices     is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what’s happening in the world of marketing today.

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