Description

Book Synopsis
Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.

Discover how to:

* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line

This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

Table of Contents
1. Why HRD Professionals Must Be Marketing Oriented
2. Placing the Organization's Needs First: Meeting Expectations forHRD
3. Generating Interest and Participation in Training
4. Initiating a Strategic Marketing Plan for HRD: The FirstSteps
5. Market Research and Segmentation: Offering the Right Program atthe Right Time
6. Setting Program Prioroties and Allocating Limited Sources
7. Weighing the Costs and Benefits of Proposed Programs
8. Raising the Visibility of HRD Within the Organization
9. Communicating the Values and Benefits of HRD Persuasively
10. Putting Plans into Action: Sixteen Steps for Marketing HRDSuccessfully

Marketing HRD Within Organizations: Enhancing the

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    £34.19

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    RRP £35.99 – you save £1.80 (5%)

    Order before 4pm today for delivery by Mon 6 Jul 2026.

    A Hardback by Jerry W. Gilley, Steven A. Eggland

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Marketing HRD Within Organizations: Enhancing the by Jerry W. Gilley

      Publisher: John Wiley & Sons Inc
      Publication Date: 22/01/1992
      ISBN13: 9781555424022, 978-1555424022
      ISBN10: 1555424023
      Also in:
      Personnel and human resources

      Description

      Book Synopsis
      Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.

      Discover how to:

      * Heighten the visibility of HRD
      * Earn employee commitment to your programs
      * Ensure that your programs are cost-effective and contribute tothe bottom line

      This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

      Table of Contents
      1. Why HRD Professionals Must Be Marketing Oriented
      2. Placing the Organization's Needs First: Meeting Expectations forHRD
      3. Generating Interest and Participation in Training
      4. Initiating a Strategic Marketing Plan for HRD: The FirstSteps
      5. Market Research and Segmentation: Offering the Right Program atthe Right Time
      6. Setting Program Prioroties and Allocating Limited Sources
      7. Weighing the Costs and Benefits of Proposed Programs
      8. Raising the Visibility of HRD Within the Organization
      9. Communicating the Values and Benefits of HRD Persuasively
      10. Putting Plans into Action: Sixteen Steps for Marketing HRDSuccessfully

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