Description

Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.

Discover how to:

* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line

This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs

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£35.99

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Hardback by Jerry W. Gilley , Steven A. Eggland

2 in stock

Short Description:

Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 22/01/1992
    ISBN13: 9781555424022, 978-1555424022
    ISBN10: 1555424023

    Number of Pages: 264

    Non Fiction , Business, Finance & Law

    Description

    Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.

    Discover how to:

    * Heighten the visibility of HRD
    * Earn employee commitment to your programs
    * Ensure that your programs are cost-effective and contribute tothe bottom line

    This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

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