Description



Table of Contents

Contents

Foreword

Acknowledgments

Introduction


1. Crush the Competition

2. The Winning Strategy

3. Slightly Better Is Dangerous

4. Why Companies Give Bad Service

5. Great Products Make Great Salespeople

6. Great Promotions Are Simple

7. Price on Value but Charge What the Market Will Bear

8. Be International or Fail

9. Plan Products, Not Devices

10. Great Products Need a Soul

11. Do You Have Marketing?

12. The Business of Business Is Total Satisfaction

Appendix A. The Cost of Attacking a Competitor

Appendix B. How Costs and Margin Goals Affect Price

Index

Marketing High Technology

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    £12.89

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    Order before 4pm tomorrow for delivery by Wed 17 Jun 2026.

    A Paperback by William H. Davidow

    15 in stock


      View other formats and editions of Marketing High Technology by William H. Davidow

      Publisher: Simon & Schuster
      Publication Date: 5/9/2012 12:00:00 AM
      ISBN13: 9781451697582, 978-1451697582
      ISBN10: 1451697589

      Description



      Table of Contents

      Contents

      Foreword

      Acknowledgments

      Introduction


      1. Crush the Competition

      2. The Winning Strategy

      3. Slightly Better Is Dangerous

      4. Why Companies Give Bad Service

      5. Great Products Make Great Salespeople

      6. Great Promotions Are Simple

      7. Price on Value but Charge What the Market Will Bear

      8. Be International or Fail

      9. Plan Products, Not Devices

      10. Great Products Need a Soul

      11. Do You Have Marketing?

      12. The Business of Business Is Total Satisfaction

      Appendix A. The Cost of Attacking a Competitor

      Appendix B. How Costs and Margin Goals Affect Price

      Index

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