Description

Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry.

Chapters:
Marketing Theory
The Fashion Market
Resea

Marketing Fashion Third Edition

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£34.20

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RRP: £38.00 You save £3.80 (10%)
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Paperback by Harriet Posner

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Short Description:

Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile... Read more

    Publisher: Quercus Publishing
    Publication Date: 8/1/2024
    ISBN13: 9781529420326, 978-1529420326
    ISBN10: 1529420326

    Non Fiction , Art & Photography

    Description

    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

    For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry.

    Chapters:
    Marketing Theory
    The Fashion Market
    Resea

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