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Book Synopsis
Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.

Marketing Case Studies: Linking Theory to

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    A Hardback by Rand Irshaidat

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      View other formats and editions of Marketing Case Studies: Linking Theory to by Rand Irshaidat

      Publisher: Academica Press
      Publication Date: Publication Date: 31/03/2023
      ISBN13: 9781680537253, 978-1680537253
      ISBN10: 1680537253
      Also in:
      International business Sales and marketing Sales and marketing management

      Description

      Book Synopsis
      Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.

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