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Book Synopsis
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Marketing and Smart Technologies: Proceedings of

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A Hardback by José Luís Reis, Eduardo Parra López, Luiz Moutinho

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    View other formats and editions of Marketing and Smart Technologies: Proceedings of by José Luís Reis

    Publisher: Springer Verlag, Singapore
    Publication Date: 30/03/2022
    ISBN13: 9789811692673, 978-9811692673
    ISBN10: 981169267X
    Also in:
    Artificial intelligence (AI) Computer networking and communications Electrical engineering

    Description

    Book Synopsis
    This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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