Description

Book Synopsis

Master the process of effectively marketing alternative investmentsâa critical but overlooked aspect of ensuring fund success

Investment funds with great performance and potential often fail for one simple reasonâthe enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable.

The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.

Whether you work in hedge funds, private equity, or are aspiring to be part of one, youâll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. Marketing Alternative Investments is organized into three sections:

  • Fundamentalsâthe history, structure, decision

Marketing Alternative Investments A Comprehensive

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    £28.04

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    RRP £32.99 – you save £4.95 (15%)

    Order before 4pm today for delivery by Sat 20 Jun 2026.

    A Hardback by Hemali Dassani, Nanda Kuppuswamy

    1 in stock

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      View other formats and editions of Marketing Alternative Investments A Comprehensive by Hemali Dassani

      Publisher: McGraw-Hill Education
      Publication Date: 15/11/2022
      ISBN13: 9781264627646, 978-1264627646
      ISBN10: 1264627645
      Also in:
      Business, Finance & Law Business and Management Sales and marketing

      Description

      Book Synopsis

      Master the process of effectively marketing alternative investmentsâa critical but overlooked aspect of ensuring fund success

      Investment funds with great performance and potential often fail for one simple reasonâthe enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable.

      The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.

      Whether you work in hedge funds, private equity, or are aspiring to be part of one, youâll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. Marketing Alternative Investments is organized into three sections:

      • Fundamentalsâthe history, structure, decision

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