Description

Book Synopsis
Marketing was designed to show today's social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. 

The authors explore both fundamentals and new marketing influences such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today''s mobile and modern students and instructors.? 

Marketing 2024 Release ISE

    Product form

    £51.29

    Includes FREE delivery

    RRP £56.99 – you save £5.70 (10%)

    Order before 4pm today for delivery by Mon 29 Jun 2026.

    A Paperback by Dhruv Grewal

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Marketing 2024 Release ISE by Dhruv Grewal

      Publisher: McGraw-Hill Education
      Publication Date: 1/20/2024
      ISBN13: 9781266930607, 978-1266930607
      ISBN10: 1266930604
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis
      Marketing was designed to show today's social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. 

      The authors explore both fundamentals and new marketing influences such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today''s mobile and modern students and instructors.? 

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account