Description

Book Synopsis
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and
marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.

Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation,
religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters
looking at attraction success and failur

Managing Visitor Attractions

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    A Paperback by Brian Garrod

    £42.29

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    RRP £46.99 – you save £4.70 (10%)

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      Book details

      Publisher Taylor & Francis
      Imprint Taylor & Francis Ltd
      Published 1/29/2008
      ISBN-13 9780750685450
      978-0750685450
      ISBN-10 075068545X
      Also in:
      Business, Finance & Law Hospitality, sports and leisure industries

      Description

      Book Synopsis
      Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and
      marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.

      Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation,
      religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters
      looking at attraction success and failur

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