Description
Book SynopsisLooks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.
Trade Review"…this book is well presented and offers some vignette type cases to support learning…" (The Marketing Review, Winter 2002)
Table of ContentsPreface
Acknowledgment
Introduction
PART 1 INTRODUCTION AND CONTEXT : THE ROLE AND HISTORY OF RETAIL CONSUMPTION
Retailing History
The Birth of Modern Consumption
Consumption, Signs and Symbols
PART 2 MANAGEMENT OF THE ARENA OF RETAIL CONSUMPTION
A Dramaturgical View-Elements of the Drama: A Question of Perspective
The Servuction Model and its Extensions
The Physical Environment
Merchandise
Atmosphere and Image
The Social Dimension
The Temporal Dimension
Customers' Psychological State
PART 3 THE RETAIL ENTERPRISE IN CONTEXT
The Strategic Context
Service Characteristics and Context
The Locational Context
The Social and Ecological Context
PART 4 THE RETAIL FUTURE
Conclusions and Prognosis
Index
