Description

Book Synopsis
Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.

Trade Review
"…this book is well presented and offers some vignette type cases to support learning…" (The Marketing Review, Winter 2002)

Table of Contents
Preface

Acknowledgment

Introduction

PART 1 INTRODUCTION AND CONTEXT : THE ROLE AND HISTORY OF RETAIL CONSUMPTION

Retailing History

The Birth of Modern Consumption

Consumption, Signs and Symbols

PART 2 MANAGEMENT OF THE ARENA OF RETAIL CONSUMPTION

A Dramaturgical View-Elements of the Drama: A Question of Perspective

The Servuction Model and its Extensions

The Physical Environment

Merchandise

Atmosphere and Image

The Social Dimension

The Temporal Dimension

Customers' Psychological State

PART 3 THE RETAIL ENTERPRISE IN CONTEXT

The Strategic Context

Service Characteristics and Context

The Locational Context

The Social and Ecological Context

PART 4 THE RETAIL FUTURE

Conclusions and Prognosis

Index

Managing Retail Consumption

    Product form

    A Paperback / softback by Barry J. Davies, Philippa Ward

    £54.10

    Includes FREE delivery

    RRP £56.95 – you save £2.85 (5%)

    Order before 4pm tomorrow for delivery by Sat 19 Sep 2026.

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Managing Retail Consumption by Barry J. Davies

      Book details

      Publisher John Wiley & Sons Inc
      Published 16 January 2002
      ISBN-13 9780471489122
      978-0471489122
      ISBN-10 0471489123
      Also in:
      Retail and wholesale industries Sales and marketing

      Description

      Book Synopsis
      Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.

      Trade Review
      "…this book is well presented and offers some vignette type cases to support learning…" (The Marketing Review, Winter 2002)

      Table of Contents
      Preface

      Acknowledgment

      Introduction

      PART 1 INTRODUCTION AND CONTEXT : THE ROLE AND HISTORY OF RETAIL CONSUMPTION

      Retailing History

      The Birth of Modern Consumption

      Consumption, Signs and Symbols

      PART 2 MANAGEMENT OF THE ARENA OF RETAIL CONSUMPTION

      A Dramaturgical View-Elements of the Drama: A Question of Perspective

      The Servuction Model and its Extensions

      The Physical Environment

      Merchandise

      Atmosphere and Image

      The Social Dimension

      The Temporal Dimension

      Customers' Psychological State

      PART 3 THE RETAIL ENTERPRISE IN CONTEXT

      The Strategic Context

      Service Characteristics and Context

      The Locational Context

      The Social and Ecological Context

      PART 4 THE RETAIL FUTURE

      Conclusions and Prognosis

      Index

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account