Description

Book Synopsis
Fast track route to managing and exploiting intellectual property

Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value

Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman

Includes a comprehensive resources guide



Table of Contents
Introduction to Express Exec

Introduction to Managing Intellectual Property

What Managing Intellectual Property Is

Evolution of Intellectual Property

The E-Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers

Resources

Ten Steps for Managing Intellectual Property Successfully

Frequently Asked Questions

About the Author

Index

Managing Intellectual Property: Innovation 01.10

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    A Paperback by Chris Fitzsimmons

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      Book details

      Publisher Capstone Publishing Ltd
      Published 10 January 2002
      ISBN-13 9781841123134
      978-1841123134
      Also in:
      Management and management techniques Intellectual property law

      Description

      Book Synopsis
      Fast track route to managing and exploiting intellectual property

      Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value

      Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman

      Includes a comprehensive resources guide



      Table of Contents
      Introduction to Express Exec

      Introduction to Managing Intellectual Property

      What Managing Intellectual Property Is

      Evolution of Intellectual Property

      The E-Dimension

      The Global Dimension

      The State of the Art

      In Practice

      Key Concepts and Thinkers

      Resources

      Ten Steps for Managing Intellectual Property Successfully

      Frequently Asked Questions

      About the Author

      Index

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