Description
Book SynopsisFast track route to managing and exploiting intellectual property
Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value
Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman
Includes a comprehensive resources guide
Table of ContentsIntroduction to Express Exec
Introduction to Managing Intellectual Property
What Managing Intellectual Property Is
Evolution of Intellectual Property
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps for Managing Intellectual Property Successfully
Frequently Asked Questions
About the Author
Index
