Description
Book SynopsisThe sixteenth edition of Managerial Economics combines quantitative methods and economic analysis with a practical, problem solving approach to enable students to develop the skills required to make informed managerial decisions. The text's unique, integrative approach demonstrates the cohesive nature of organizations and how business decisions are interdisciplinary. Using economic concepts and tools applied to updated examples of real-world companies and management situations, the text provides a robust approach to the practical application of the academic principles of managerial economics.
Table of ContentsPart I. Overview of Managerial Economics 1. Nature and Scope of Managerial Economics 2. Economic Optimization 3. Demand and Supply Part II. Demand Analysis and Estimation 4. Demand Analysis 5. Demand Estimation 6. Forecasting Part III. Production and Competitive Markets 7. Production Analysis 8. Cost Analysis and Estimation 9. Linear Programming 10. Competitive Markets 11. Performance and Strategy in Competitive Markets Part IV. Imperfect Competition 12. Monopoly and Monopsony 13. Monopolistic Competition and Oligopoly 14. Game Theory and Competitive Strategy 15. Pricing Practices Part V. Long-Term Investment Decisions 16. Risk Analysis 17. Capital Budgeting 18. Organization Structure and Corporate Governance 19. Government in the Market Economy
