Description
Book SynopsisThis text is designed for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis. Written in a clear and accessible style, it covers all areas of managerial economics courses, and complements theoretical concepts with practical applications. It includes lists of key terms, chapter summaries, review questions, and a reference section.
Trade Reviewuseful as a reference text for practising managers. * Aslib Book Guide, Vol.65, No.7, July 2000. *
'Concentrating on economic models rather than trendy strategy frameworks...each chapter is illustrated with small examples, not full cases, which is what one wants.' Peter Buckley, professor of international business, University of Leeds. The Times Higher Education Supplement May 2000
Table of ContentsPART ONE: INTRODUCTION ; PART TWO: DECISION ANALYSIS, TOOLS AND TECHNIQUES ; PART THREE: DEMAND AND COST ANALYSIS ; PART FOUR: MARKET STRUCTURE AND THEORIES OF THE FIRM ; PART FIVE: PRICING AND RELATED DECISIONS ; PART SIX: REGULATORY INTERVENTION ; PART SEVEN: ORGANIZATIONAL ARCHITECTURE
