Description
Book SynopsisStudents require excellent communication skills in their business and academic lives.
Management Communication is a step-by-step guide for learning specific techniques to help them improve those skills and achieving clarity and brevity in business writing. The authors follow a four-part approach to communication instruction: explain it, try it, evaluate it, perfect it. They provide graduate and undergraduate students, managers, and managers-in-trainingwith the tools they need to become masterful communicators.
The new 3rd Editionhas a greater focus onstrategy through skill and provides more opportunities for applying skills and insights to a broad range of fieldsfor success in future careers in accounting, finance, marketing, management, information systems, telecommunications, and HR.
Table of ContentsPreface iii
Acknowledgements v
Introduction vii
Part One Pillars of Management Communication 1
Chapter 1 Communication Architecture for Professional Success 5
Chapter 2 A Process for Management Writing 46
Chapter 3 Individual and Collaborative Styles for Management Writing 72
Chapter 4 Oral Presentations 103
Chapter 5 Listening 145
Part Two Letters, Memos, and Email 159
Chapter 6 Formats and Techniques for Business Letters 163
Chapter 7 Saying “Yes” and “No” in Correspondence 191
Chapter 8 Persuasive Messages 226
Chapter 9 Effective Memos and E-mail 251
Part Three Reports and Proposals 271
Chapter 10 Short and Long Reports 275
Chapter 11 Proposals and Business Plans 340
Chapter 12 Graphic Aids for Documents and Presentations 362
Part Four Career Communication 389
Chapter 13 The Career Search, Resumes, and Follow-up Communications 393
Chapter 14 Guidelines for Interviewees and Interviewers 433
Part Five Communication Issues for Management Success 447
Chapter 15 Managing Meetings and Telephone Work 451
Chapter 16 Ethics and Law for Management Communication 467
Chapter 17 Gender Communication 488
Chapter 18 Crisis Communication and Media Relations 500
Chapter 19 Communication for Intercultural Management 509
Appendix A Management Communication Cases 533
Appendix B Grammar, Punctuation, and Usage 565
Appendix C Documentation 574
Index 583
