Description

Book Synopsis

Originally published by Stevenson, Inc., this practical resource presents nonprofit organizations with information on how to secure major gifts, including expert advice on how to identify and approach donors and tips, techniques, and best practices for soliciting major gifts.

Important topics covered include:

  • Pursuing estate gifts
  • Assessing donor preferences
  • Leveraging existing endowments
  • Naming opportunities
  • Promoting bequests
  • Soliciting major gifts
  • Strategies for first-time donors
  • Donor communication
  • Capital campaigns
  • Endowment agreements
  • Leveraging board members
  • Accountability
  • Cumulative giving
  • Financial assessment
  • Donor referrals

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Major Gift Essentials

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    £49.50

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    RRP £55.00 – you save £5.50 (10%)

    Order before 4pm today for delivery by Thu 6 Aug 2026.

    A Paperback / softback by Scott C. Stevenson

    2 in stock

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 12/07/2013
      ISBN13: 9781118691601, 978-1118691601
      ISBN10: 1118691601

      Description

      Book Synopsis

      Originally published by Stevenson, Inc., this practical resource presents nonprofit organizations with information on how to secure major gifts, including expert advice on how to identify and approach donors and tips, techniques, and best practices for soliciting major gifts.

      Important topics covered include:

      • Pursuing estate gifts
      • Assessing donor preferences
      • Leveraging existing endowments
      • Naming opportunities
      • Promoting bequests
      • Soliciting major gifts
      • Strategies for first-time donors
      • Donor communication
      • Capital campaigns
      • Endowment agreements
      • Leveraging board members
      • Accountability
      • Cumulative giving
      • Financial assessment
      • Donor referrals

      Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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