Description
Book SynopsisDesign better logos and become a more successful, confident graphic designer with Made by James as your guide. *Winner of the 2021 American Graphic Design Award for Book Design from Graphic Design USA*
UK-based graphic designer James Martin shares his wealth of experience, information, and advice with
one goal in mind:
to help designers of all levels create better work and enjoy the process. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to
create outstanding logos,
craft and refine your creative process,
build great relationships with clients, and
become prolific and consistent.
Discover how James creates innovative, clever, and memorable logos with his own
hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to b
Trade Review"James Martin is a rare breed – not only is he an incredibly talented designer, he’s also equally skilled at explaining the how and the why behind his decisions, and teaching beginning designers how to think strategically as a foundational aspect of their work. James’ work is a valuable resource for any designer looking to develop their skills, hone their craft, and communicate more effectively with clients." -- Emily Mcdowell, creative director of Em & Friends
"James Martin is one of the world’s top logo designers. I have been working in the creative industry for more than two decades. I have managed and employed hundreds of designers doing work for the biggest brands in the world. James has an elite level eye for detail and a creative spark that makes his work shine even compared to top talent worldwide. He has a rare gift and is, without a doubt, one of the most talented creatives I have seen in all my career." -- Michael Janda, best-selling author of Burn Your Portfolio
"...his personality shines throughout... James is eighty percent drawing, and that’s what I like most about the book. James doesn’t hold back on sharing his sketches. I’m positive that’s what contributed to his huge Instagram appeal, too, because there’s an insight you get from sketches that can’t be seen in any other part of a design project." -- David Airey * LogoDesignLove.com *
"From detailing the hundreds of logos he’s designed to writing about how client relationships help fortify your vision, there’s a lot you’re going to learn from this book." * Just Creative *
