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Book Synopsis
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.? M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.? Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today's business students.? ?

M Advertising 2024 Release ISE

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    A Paperback by Michael Weigold

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      Publisher: McGraw-Hill Education
      Publication Date: 1/26/2024
      ISBN13: 9781266851759, 978-1266851759
      ISBN10: 1266851755
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis
      M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.? M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.? Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today's business students.? ?

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