Description

Book Synopsis

A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distill into a logo across events, fashion, media, music, and retailers.

Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity.



Trade Review
“An excellent visual reference…” * Curve Magazine *
“This funky little book brings together diverse logos from across the worlds of fashion, the media, and music, and explains the creative process that went into creating them.” * The Independent *

Logo Design

    Product form

    A Hardback by Julius Wiedemann

    £19.00

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    RRP £20.00 – you save £1.00 (5%)

    Order before 4pm today for delivery by Fri 16 Oct 2026.

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      Book details

      Publisher Taschen GmbH
      Published 10 April 2015
      ISBN-13 9783836556347
      978-3836556347
      ISBN-10 3836556340
      Also in:
      Art & Photography Graphic design Business, Finance & Law Brands and branding

      Description

      Book Synopsis

      A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distill into a logo across events, fashion, media, music, and retailers.

      Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity.



      Trade Review
      “An excellent visual reference…” * Curve Magazine *
      “This funky little book brings together diverse logos from across the worlds of fashion, the media, and music, and explains the creative process that went into creating them.” * The Independent *

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