Description

Book Synopsis
Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to 'produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet' (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent.This book, first of its kind, focuses on how companies in Asia are building purpose into their journey. It contains case studies of companies and their current journey to become more purpose driven, why they do it, and how they did it.

Living The Corporate Purpose: Insights From

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    Order before 4pm today for delivery by Fri 21 Aug 2026.

    A Hardback by Mark Chong, Flocy Joseph

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      Publisher: World Scientific Publishing Co Pte Ltd
      Publication Date: 29/01/2021
      ISBN13: 9789811221217, 978-9811221217
      ISBN10: 9811221219
      Also in:
      Business, Finance & Law Corporate governance

      Description

      Book Synopsis
      Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to 'produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet' (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent.This book, first of its kind, focuses on how companies in Asia are building purpose into their journey. It contains case studies of companies and their current journey to become more purpose driven, why they do it, and how they did it.

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