Description

Book Synopsis
The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist

Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works.

Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It’s the story of a revolution in media and an industry run amok, how a devotion t

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    A Hardback by Mark Bergen

    10 in stock

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      Publisher: Penguin Putnam Inc
      Publication Date: Publication Date: 06/09/2022
      ISBN13: 9780593296349, 978-0593296349
      ISBN10: 0593296346
      Also in:
      Information technology industries

      Description

      Book Synopsis
      The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist

      Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works.

      Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It’s the story of a revolution in media and an industry run amok, how a devotion t

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