Description
Book SynopsisDesign Learning Experiences, Not Events
Learning Experience Design Essentials explores how new instructional designers and those looking to build their skills and align their function to the business can blend content and context to elevate learning experiences. Expert Cara North maps out the skills and capabilities that define the work learning experience design (LXD) professionals do.
Cara lays out an LXD process to guide readers in creating effective experiences. It includes the all-important task analysis to understand the shoes your learners walk in while performing at work. Other steps include creating assessments, conducting usability testing, and messaging the why behind the learning experience.
Traditional instructional design places undue emphasis on dumping training content on learners through a combination of information, media, and technology. What’s missing is the context of how learning happens and the understanding that learning is a process, not a one-time event.
This book will help you craft a 30/60/90–day plan to apply the concepts throughout. By the end, you’ll feel confident saying “yes” to the simple question, “Would you want to take your own learning experiences?”
Trade Review“Dive into the core principles of learning experience design with Cara’s practical, hands-on guide. She walks you through how to craft effective and engaging learning experiences to enable optimal workforce performance.” —Brandon Carson, Vice President, Learning and Leadership, Walmart
“With this book, Cara North shows why she’s a respected leader in our field. If you’re looking for real talk, practical exercises, and actionable advice that will help you create meaningful learning experiences, this is a must-read.” —Jonathan Hill, Head of E-Learning, Entain Customer Services
“Learning Experience Design Essentials transforms ideas to clear paths for creating real-work experience design programs. It inspires designers to add realism and practicality to their learners’ learning.” —Ray Jimenez, PhD, Chief Learning Architect, Vignettes Learning, Inc., and Situation Expert
“Cara’s book is a fantastic resource for professionals who are new to instructional design or those who have been in the trenches for a while, and I love that she includes 30/60/90-day plans as well as other resource tools as guidance in every chapter! I found myself laughing and shaking my head as I read her spot-on reflections and examples.” —Debbie Richards, President, Creative Interactive Ideas
“This changing industry demands so much more now than mere instructional design. Fiercely competent and compassionate, Cara plainly maps out each LXD principle to support what our job has always been: empowering people to succeed at their work.” —Jonathan Rock, MBA, Senior GMP Training Specialist, Zoetis
“Learning experience design is one of those phrases that can mean different things depending on whom you ask. Cara North does an outstanding job breaking down LXD in a practical way anyone can execute back on the job.” —Tim Slade, Freelance E-Learning Designer, The eLearning Designer’s Academy
“Cara North provides much needed clarity around the core capabilities of a learning experience designer and how the role can positively affect change in any organization.” —Joseph Suarez, Learning Experience Designer, Suarez Media Production
Table of ContentsIntroduction: A Call to Action
1. What Is Learning Experience Design (LXD)?
2. The LXD Process
3. The Request, the Kickoff, and the Scope Agreement
4. The Shoes and the Funnel
5. The Product: UX and UI
6. The Product: Accessibility
7. The Product: Assessments
8. The Red Pen
9. The Message and the Takeoff
10. The Results
11. Where We Do the Work
Conclusion: Becoming an LXD Champion
