Understand wh
Table of Contents
Preface and Acknowledgments ix
Introduction xv
Part I The Many Faces of Jargon
Introduction to Part I: Why Does Jargon Exist and Why Should Leaders Care? 1
Chapter 1 You Must Start with Leadership 11
Chapter 2 The (Few) Benefits of Jargon 19
Chapter 3 Assumption-Driven Jargon 29
Chapter 4 Inflation Jargon 43
Chapter 5 Lack-of-Clarity Jargon 55
Chapter 6 Obfuscation Jargon 67
Part II Use the Language of Leadership
Introduction to Part II: Use the Language of Leadership 77
Chapter 7 Adopt the Leader’s Mindset 83
Chapter 8 Script Yourself as a Leader 91
Chapter 9 Use the Language of Leadership 101
Chapter 10 The Language of Leadership Is .Visionary 109
The Language of Leadership Is .Audience-Centric 117
Chapter 12 The Language of Leadership Is Jargon-Free 129
Chapter 13 The Language of Leadership Is Authentic 139
Chapter 14 The Language of Leadership Is .Passionate 147
Chapter 15 The Language of Leadership Is .Confident 157
Chapter 16 The Language of Leadership Is .Positive 167
Chapter 17 The Language of Leadership Is .Direct 177
Chapter 18 The Language of Leadership Is .Concise 187
Chapter 19 The Language of Leadership Is .Professional 197
Chapter 20 The Language of Leadership Uses .Rhetoric 207
Conclusion 217
About the Author 221
Index 223
