Description

Book Synopsis

In Lead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams, startup marketing leader Sarah E. Brown delivers an illuminating and accessible guide to maximizing your impact and delivering results in a startup leadership role. The author draws on over a decade of experience scaling SaaS companies as she explains how to prepare for, earn, and succeed in an executive role at a startup company.

The book describes every step on the way to realizing your goalsand the goals of your startupas you navigate the gap between a management role and the executive team. It covers what to do in your first 90 days, how to build and sustain a healthy team culture, and the art of communicating results to your leadership team and board. You'll also learn:

  • How to manage the challenges posed by leading a remote, distributed, or hybrid team
  • Management strategies based on inclusive and diverse teambuilding, alignment with business

    Table of Contents

    Introduction: Why Startup Leadership Matters At Every Level 1

    Part I Becoming a Startup Executive 7

    Chapter One What It’s Really Like To Be An Executive At A Startup—and How It’s Different From Being A Director Or Manager 9

    Chapter Two Bridging The Transition From Manager To Executive: How Leaders Got Their First Role 27

    Chapter Three Understanding and Evaluating Your Fit At Various Startups 39

    Chapter Four Landing Your Next Startup Executive Role: Leveling Up Within Your Current Organization Or Seeking A Role Elsewhere 51

    Chapter Five Get The Offer and Secure Your Executive Seat 67

    Part II Getting Started: Nail Your First 90 Days 87

    Chapter Six Define Your Goals and Align With Your Ceo and Board On Success 89

    Chapter Seven Build Key Relationships: Ceo, Board, Team 103

    Chapter Eight Know Thyself: Strengths, Weaknesses, and Areas To Improve 113

    Chapter Nine Learn The Company Culture and Define It With Your Team 131

    Part III Building and Managing Your Team and Department 141

    Chapter Ten Recruit Smart and Build Belonging 143

    Chapter Eleven Alignment: Set The Strategy To Get Your Team Working Toward The Same Vision and Goals 149

    Chapter Twelve Attunement: Creating A Culture Where People Contribute Their Best Work 155

    Chapter Thirteen Building A High-Performance Team Culture 165

    Part IV Managing Yourself and Your Executive Communication 189

    Chapter Fourteen Level Up To Scale With Your Startup 191

    Chapter Fifteen Leading In A Post-Covid World 197

    Chapter Sixteen Managing Up: How To Work With Your Ceo and Board 205

    Chapter Seventeen When Things Go Pear-Shaped: Navigating Challenges, Setbacks, Failure, and Departures 213

    Part V Proving, Sustaining, and Expanding Your Impact As A Leader 243

    Chapter Eighteen Measuring Success: How To Know If Things Are Working 245

    Chapter Nineteen Communicating Your Results To Your Cfo, Ceo, Company, and Board 253

    Chapter Twenty Mentorship: How To Further Grow Your Career By Networking and Giving Back 267

    Afterword 279

    Notes 281

    Acknowledgments 287

    About The Author 289

    Index 291

Lead Upwards

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    £17.09

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    RRP £18.99 – you save £1.90 (10%)

    Order before 4pm today for delivery by Mon 6 Jul 2026.

    A Hardback by Sarah E. Brown

    15 in stock

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      Publisher: John Wiley & Sons Inc
      Publication Date: 04/07/2022
      ISBN13: 9781119833352, 978-1119833352
      ISBN10: 1119833353

      Description

      Book Synopsis

      In Lead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams, startup marketing leader Sarah E. Brown delivers an illuminating and accessible guide to maximizing your impact and delivering results in a startup leadership role. The author draws on over a decade of experience scaling SaaS companies as she explains how to prepare for, earn, and succeed in an executive role at a startup company.

      The book describes every step on the way to realizing your goalsand the goals of your startupas you navigate the gap between a management role and the executive team. It covers what to do in your first 90 days, how to build and sustain a healthy team culture, and the art of communicating results to your leadership team and board. You'll also learn:

      • How to manage the challenges posed by leading a remote, distributed, or hybrid team
      • Management strategies based on inclusive and diverse teambuilding, alignment with business

        Table of Contents

        Introduction: Why Startup Leadership Matters At Every Level 1

        Part I Becoming a Startup Executive 7

        Chapter One What It’s Really Like To Be An Executive At A Startup—and How It’s Different From Being A Director Or Manager 9

        Chapter Two Bridging The Transition From Manager To Executive: How Leaders Got Their First Role 27

        Chapter Three Understanding and Evaluating Your Fit At Various Startups 39

        Chapter Four Landing Your Next Startup Executive Role: Leveling Up Within Your Current Organization Or Seeking A Role Elsewhere 51

        Chapter Five Get The Offer and Secure Your Executive Seat 67

        Part II Getting Started: Nail Your First 90 Days 87

        Chapter Six Define Your Goals and Align With Your Ceo and Board On Success 89

        Chapter Seven Build Key Relationships: Ceo, Board, Team 103

        Chapter Eight Know Thyself: Strengths, Weaknesses, and Areas To Improve 113

        Chapter Nine Learn The Company Culture and Define It With Your Team 131

        Part III Building and Managing Your Team and Department 141

        Chapter Ten Recruit Smart and Build Belonging 143

        Chapter Eleven Alignment: Set The Strategy To Get Your Team Working Toward The Same Vision and Goals 149

        Chapter Twelve Attunement: Creating A Culture Where People Contribute Their Best Work 155

        Chapter Thirteen Building A High-Performance Team Culture 165

        Part IV Managing Yourself and Your Executive Communication 189

        Chapter Fourteen Level Up To Scale With Your Startup 191

        Chapter Fifteen Leading In A Post-Covid World 197

        Chapter Sixteen Managing Up: How To Work With Your Ceo and Board 205

        Chapter Seventeen When Things Go Pear-Shaped: Navigating Challenges, Setbacks, Failure, and Departures 213

        Part V Proving, Sustaining, and Expanding Your Impact As A Leader 243

        Chapter Eighteen Measuring Success: How To Know If Things Are Working 245

        Chapter Nineteen Communicating Your Results To Your Cfo, Ceo, Company, and Board 253

        Chapter Twenty Mentorship: How To Further Grow Your Career By Networking and Giving Back 267

        Afterword 279

        Notes 281

        Acknowledgments 287

        About The Author 289

        Index 291

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