Description

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.

This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

Lead Community Fundraising: Successfully Connecting People Digitally

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£44.99

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Hardback by Linda Mareen Neugebauer , Irene Zanko

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The world is changing, and so are our donors. In the future, it will become even more important for organizations... Read more

    Publisher: Springer Nature Switzerland AG
    Publication Date: 01/07/2021
    ISBN13: 9783030778484, 978-3030778484
    ISBN10: 3030778487

    Number of Pages: 188

    Non Fiction , Business, Finance & Law

    Description

    The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.

    This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

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