Description

Book Synopsis

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono

In schools we are taught to meet problems head-on: what Edward de Bono calls ''vertical thinking''. This works well in simple situations - but we are at a loss when this approach fails. What then?
Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.

Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.



Trade Review
If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. Sir Richard Branson

Lateral Thinking

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    A Paperback / softback by Edward de Bono

    £10.44

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    RRP £10.99 – you save £0.55 (5%)

    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher Penguin Books Ltd
      Published 25 August 2016
      ISBN-13 9780241257548
      978-0241257548
      ISBN-10 0241257549
      Also in:
      Business, Finance & Law Management decision making Health & Wellbeing Popular psychology Self Help & Mindfulness

      Description

      Book Synopsis

      THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono

      In schools we are taught to meet problems head-on: what Edward de Bono calls ''vertical thinking''. This works well in simple situations - but we are at a loss when this approach fails. What then?
      Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.

      Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.



      Trade Review
      If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. Sir Richard Branson

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