Description
Book SynopsisThis is a great book and a must-read for anyone who wants tounderstand the young people who are now or will soon join the workforce. It''sone of the most useful value-added books about the Millennial generation.
Warren Bennis, Distinguished Professor of Management, University of Southern California,and author of
On Becoming a Leader Are you confused trying to understand the younger generation? Keeping the Millennials explores this fascinating generation raised withtechnology and the challenges they bring to the workplace. Read this great book andlearn how to attract, hire, and retain this dynamic new generation!
Marshall Goldsmith, New York Times and Wall Street Journal #1 bestselling author of What Got You Here Won''t Get You There and Succession: Are You Ready?
Keeping the Millennials is a lively and insightful book that''sessential reading for every leader who aspires to enlist the hearts, minds, a
Table of Contents
Acknowledgments.
1 A Generational Battle Ahead.
2 A Workforce to Reckon With.
3 Attracting Millennials . . . The “Cool Factor”.
4 Those Other Children of Boomers . . . Generation X.
5 Creating a Millennial-Friendly Culture.
6 Managing Millennials.
7 Millennial or Boomer?
8 Preparing Millennials to Lead.
9 R U Communicating with Millennials?
10 Marketing to Millennials.
11 Where to Start?
Notes.
About the Authors.
Index.
