Description

Book Synopsis
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman.

Table of Contents
Acknowledgments.

Introduction.

Chapter One: A Checkup for Marketers: Listening or Not?

Chapter Two: Self-Induced Stress.

Chapter Three: Deliberate Decision Making.

Chapter Fou: The Vigilante Shopper.

Chapter Five: The Tug-of-War with the Mirror.

Chapter Six: Intimate with Technology.

Chapter Seven: Demanding Respect.

Chapter Eight: Craving Comfort.

Chapter Nine: A Listening Action Plan for Marketers.

Research Notes.

Notes.

Index.

Just Ask a Woman Cracking the Code of What Women

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    A Hardback by Mary Lou Quinlan

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      Publisher: John Wiley & Sons Inc
      Publication Date: 16/05/2003
      ISBN13: 9780471369202, 978-0471369202
      ISBN10: 0471369209
      Also in:
      Customer services Gender studies: women and girls

      Description

      Book Synopsis
      An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman.

      Table of Contents
      Acknowledgments.

      Introduction.

      Chapter One: A Checkup for Marketers: Listening or Not?

      Chapter Two: Self-Induced Stress.

      Chapter Three: Deliberate Decision Making.

      Chapter Fou: The Vigilante Shopper.

      Chapter Five: The Tug-of-War with the Mirror.

      Chapter Six: Intimate with Technology.

      Chapter Seven: Demanding Respect.

      Chapter Eight: Craving Comfort.

      Chapter Nine: A Listening Action Plan for Marketers.

      Research Notes.

      Notes.

      Index.

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