Description

Book Synopsis
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman.

Table of Contents
Acknowledgments.

Introduction.

Chapter One: A Checkup for Marketers: Listening or Not?

Chapter Two: Self-Induced Stress.

Chapter Three: Deliberate Decision Making.

Chapter Fou: The Vigilante Shopper.

Chapter Five: The Tug-of-War with the Mirror.

Chapter Six: Intimate with Technology.

Chapter Seven: Demanding Respect.

Chapter Eight: Craving Comfort.

Chapter Nine: A Listening Action Plan for Marketers.

Research Notes.

Notes.

Index.

Just Ask a Woman Cracking the Code of What Women

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A Hardback by Mary Lou Quinlan

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    View other formats and editions of Just Ask a Woman Cracking the Code of What Women by Mary Lou Quinlan

    Publisher: John Wiley & Sons Inc
    Publication Date: 16/05/2003
    ISBN13: 9780471369202, 978-0471369202
    ISBN10: 0471369209
    Also in:
    Business and Management Customer services Gender studies: women and girls

    Description

    Book Synopsis
    An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman.

    Table of Contents
    Acknowledgments.

    Introduction.

    Chapter One: A Checkup for Marketers: Listening or Not?

    Chapter Two: Self-Induced Stress.

    Chapter Three: Deliberate Decision Making.

    Chapter Fou: The Vigilante Shopper.

    Chapter Five: The Tug-of-War with the Mirror.

    Chapter Six: Intimate with Technology.

    Chapter Seven: Demanding Respect.

    Chapter Eight: Craving Comfort.

    Chapter Nine: A Listening Action Plan for Marketers.

    Research Notes.

    Notes.

    Index.

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