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Book Synopsis
Josef Muller-Brockmann's graphics left a lasting mark on Swiss visual communication from the 1950s onward. His posters demonstrate how a sober, formally reduced language works best for conveying a universal, timeless message. Poster campaigns for longtime clients such as the Tonhalle concert hall in Zurich or the Automobile Club of Switzerland follow strict functional criteria - and yet exhibit a variety of design solutions and exciting, dynamic compositions. This book presents selected posters by Muller-Brockmann and places them in the context of their own time while also examining the validity of his solutions from today's point of view.

Josef Muller-Brockmann: Poster Collection 25

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    A Paperback / softback by Museum of Design Zurich, Alice Twemlow

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      Publisher: Lars Muller Publishers
      Publication Date: 25/10/2013
      ISBN13: 9783037783924, 978-3037783924
      ISBN10: 3037783923
      Also in:
      Art & Photography Graphic design Individual designers

      Description

      Book Synopsis
      Josef Muller-Brockmann's graphics left a lasting mark on Swiss visual communication from the 1950s onward. His posters demonstrate how a sober, formally reduced language works best for conveying a universal, timeless message. Poster campaigns for longtime clients such as the Tonhalle concert hall in Zurich or the Automobile Club of Switzerland follow strict functional criteria - and yet exhibit a variety of design solutions and exciting, dynamic compositions. This book presents selected posters by Muller-Brockmann and places them in the context of their own time while also examining the validity of his solutions from today's point of view.

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