Description

Book Synopsis
What is now called JCPenney, a fixture of suburban shopping malls, started out as a small-town Main Street store that fused its founder's interests in agriculture, retail business, religion, and philanthropy. This book brings to light the little-known agrarian roots of an American department store chain.

Trade Review
Many American entrepreneurs have obsessed over how to make good use of their wealth. . . . For James Cash Penney, the obsession was farming. As David Delbert Kruger shows, . . . the famed merchant's devotion to his rural roots brought not just commercial success but also meaning in life. . . . [This is] a memorable portrait of an extraordinary capitalist."" - Wall Street Journal

J. C. Penney

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    A Hardback by David Delbert Kruger

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      Publisher: John Wiley & Sons
      Publication Date: Publication Date: 5/30/2017 12:00:00 AM
      ISBN13: 9780806157160, 978-0806157160
      ISBN10: 080615716X
      Also in:
      Entrepreneurship / Start-ups Agriculture and farming

      Description

      Book Synopsis
      What is now called JCPenney, a fixture of suburban shopping malls, started out as a small-town Main Street store that fused its founder's interests in agriculture, retail business, religion, and philanthropy. This book brings to light the little-known agrarian roots of an American department store chain.

      Trade Review
      Many American entrepreneurs have obsessed over how to make good use of their wealth. . . . For James Cash Penney, the obsession was farming. As David Delbert Kruger shows, . . . the famed merchant's devotion to his rural roots brought not just commercial success but also meaning in life. . . . [This is] a memorable portrait of an extraordinary capitalist."" - Wall Street Journal

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