Description

Book Synopsis
A concise, visually based introduction to graphic design methodologies

Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes:

  • Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages
  • Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participantsa transformative trend for design professionals
  • Includes case studies with questions and answers contributed

    Table of Contents

    Introduction ix

    Problem Seeking and Solving xiii

    Chapter 1 1

    Looking Broadly

    Chapter 2 13

    Interpreting

    Chapter 3 27

    Targeting

    Chapter 4 45

    Creating

    Chapter 5 63

    Looking Closer

    Timeline 89

    Terms 93

    Study Questions 99

    Exercises 103

    Endnotes 109

    Bibliography 110

    Index 112

    Image Credits 116

    Essay 119

Introduction to Graphic Design Methodologies and

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    A Paperback / softback by John Bowers

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      View other formats and editions of Introduction to Graphic Design Methodologies and by John Bowers

      Publisher: John Wiley & Sons Inc
      Publication Date: 18/02/2011
      ISBN13: 9780470504352, 978-0470504352
      ISBN10: 0470504358
      Also in:
      Design and llustration

      Description

      Book Synopsis
      A concise, visually based introduction to graphic design methodologies

      Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes:

      • Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages
      • Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participantsa transformative trend for design professionals
      • Includes case studies with questions and answers contributed

        Table of Contents

        Introduction ix

        Problem Seeking and Solving xiii

        Chapter 1 1

        Looking Broadly

        Chapter 2 13

        Interpreting

        Chapter 3 27

        Targeting

        Chapter 4 45

        Creating

        Chapter 5 63

        Looking Closer

        Timeline 89

        Terms 93

        Study Questions 99

        Exercises 103

        Endnotes 109

        Bibliography 110

        Index 112

        Image Credits 116

        Essay 119

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