Description
Book SynopsisThe global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment -- culture, ethics, economics, and information technology. Ensure that you understand the procedures and concepts you need to know with MindTap for
Table of ContentsPart I: FOUNDATIONS OF GLOBAL BUSINESS 1. The Rise of Globalization. 2. The Evolution of International Business. 3. Regional Economic Integration. 4. The International Flow of Funds and Exchange Rates. Part II: GLOBAL BUSINESS ENVIRONMENT. 5. The Cultural Environment of Global Business. 6. The Legal, Economic and Political Environment of Global Business. 7. Corruption and Ethics in Global Business. Part III: GLOBAL BUSINESS STRATEGY AND ORGANIZATION. 8. Entry Strategies in Global Business. 9. Control of Global Business. 10. The Organization of Global Business. Part IV: MANAGING GLOBAL BUSINESS. 11. Global Human Resource Management. 12. Global Marketing. 13. Global Operations and Supply-Chain Management. 14. Global Financial Management. 15. Global Accounting and Taxation.
